“Jony’s contributions are found in literally every product Apple has shipped during the past 20 years. “No group within Apple has more power than the industrial designers,” said Neil Cybart, an independent Apple analyst with Above Avalon, in a research report on the company’s leadership structure in November. They define not only a product’s appearance but how its software looks and feels, how it responds to gestures, even how an iPhone or Watch gently vibrates to give a user “haptic feedback”. With an extensive array of tooling and fabrication equipment that is rarely found outside a manufacturing plant, the studio explores new product categories and the materials that might build them, from unique blends of aluminium to ceramics. Yet the team wields a disproportionate influence inside the Cupertino-based company. Jobs was a frequent visitor to Apple’s design lab, according to his biographer Walter Isaacson, and ate lunch with Sir Jonathan most days.ġ989: Graduates with a first in industrial design from Newcastle Polytechnicġ992: Joins Apple as a full-time employee in its industrial design groupġ998: Release of the iMac, the first major success of his tenure as head of the Apple’s design teamĢ011: Steve Jobs, Apple chief executive and co-founder, diesĢ019: Leaves Apple to start new creative venture LoveFrom Mr Cook agreed: “Perhaps the most important legacy that he leaves . . . is the team.” The power of the design lab “Part of the timing for LoveFrom is in some ways connected to having that very clear sense about the health and vitality of the design team.” “With the completion of Apple Park, that also meant in a way that the vision for this quite extraordinary team was finally enabled,” he said. Steve Jobs demonstrates video conferencing with Jony Ive at the unveiling of the iPhone 4 in California in 2010 © Reuters It also brought Apple’s entire design team together for the first time into one purpose-built studio, with industrial designers sitting side by side with font and interface designers. “ was a really significant project that was unlike many of our others, because it was for us,” Sir Jonathan said. Though Sir Jonathan was absent and most of the employees attending were unaware, the event inaugurating the new HQ would prove to be a watershed moment for the head of Apple’s design team.
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